Walmart was looking for ways to digitize shelf visions for its shoppers while creating a unified viewing platform for employees and customers to learn about the characteristics of products in the store. Implemented in over 100 stores across the U.S. with over 700 units.
Walmart Inc. is an American multinational retail group that operates a chain of hypermarkets, discount department stores and grocery stores and has its headquarters in Bentonville, Arkansas. As of July 31, 2020, Walmart has 11,496 stores and clubs in 27 countries.
Walmart was looking for ways to digitize shelf visions for its shoppers while creating a unified viewing platform between employees and customers to learn about the characteristics of products in the store.
The difficulty of the program is to consolidate video content from all vendors, create informative content for shoppers and obtain data on the number of activations played in different content.
After fully understanding Walmart's requirements, we developed a customized solution for digitizing the shelves in the stores. A 12-inch LCD media player with interactive buttons and custom data capture software was integrated. A motion sensor would be activated when someone walked past, and a video designed accordingly would be played back and the last activation preference recorded. This is an efficient way to sell products without pre-sales monitoring. The software is able to record statistics about motion-activated videos, patterns of interaction with videos and the frequency of video playback.
The 12.1" 8-button LCD screen made this possible for Walmart:
1. Make viewers aware of the right information with the motion sensor
2. Track and calculate the number of activations and activations and the type of videos activated
3. Loop advertising of the product for information and educational purposes